Get Taxi: innovative business solving municipal problems
Vladimir Marinovich, Director General (Russia).
Moscow has become a home for 12 million people and 15 million living in the conurbation. Transport is a major challenge for any modern metropolis. The current Moscow infrastructure development programme caters for the city’s needs; however, it takes time. Unfortunately, traffic jams are a matter of concern for many Moscow residents and guests.
But despite this fact, foreign and Russian companies are not afraid to invest in passenger transportation in Moscow and are meeting with success. Such services are not only in demand, but are highly profitable. Get Taxi is one of such companies operating in the Moscow market.
GetTaxi is an international technological company, developer and operator of software for ordering a taxi online. The Company’s project and core activity are centered on the idea: “leave your car at home, use public transport”.
The project does not aim to create new infrastructure, but to improve the existing one, which is convenient for Moscow since it allows quality services to be provided from the start. The Company doesn’t have a fleet of cars; it uses city resources working with corporate organizations and individual entrepreneurs. At a rough estimate, Moscow has about 40,000 official taxis. GetTaxi offers a system covering all the taxi drivers, tracking their routes and locations to enable a most efficient interaction between a client and a driver: when an order is received, the application automatically identifies the nearest taxi. Therefore, the average waiting time in Moscow is 12 minutes. According to the Forbes, GetTaxi achieves a 99% success rate in finding the best client-driver match. A scheme like this is used in many other cities, but it is a novelty for Moscow. The development potential is still great.
ОEstablished in Israel, GetTaxi reached the Moscow market in February 2012, and since then has been showing a continuous growth. The success of GetTaxi rests upon Moscow residents’ needs. GetTaxi offers convenient services with prompt delivery of descent cars with free Wi-Fi. Moreover, the application allows online mapping and advance information to be obtained about the car and driver.
All GetTaxi cars accept credit cards without additional commission.
At present, GetTaxi provide their services in Comfort, Business and VIP classes. It is noteworthy that that business and VIP services are offered only by new Mercedes.
Therefore,,the taxi service is becoming more reliable and accessible for a wider audience and ensures efficient use of public infrastructure. In its turn, it helps to resolve such problems as heavy traffic, parking, petrol consumption and environmental pollution, which is totally consistent with Moscow residents' expectations and addresses municipal challenges.
The Moscow transport system requires modern, easily producible and effective solutions. GetTaxi is facing the challenge. Through a combination of several technologies within a single package, the company has created a complex solution. The company’s relevance is proved by its attraction of investments (up to date, investments total USD 42 million) and active support on the part of the municipal authorities.
The thing is that Moscow gets a high-grade service while business enjoys state support, stable revenues, continuous demand and a huge client base. From this perspective, Moscow is a unique metropolis where the service sector is not overcrowded and continues to grow due to the high demand. According to Shahar Weiser, founder of GetTaxi, they have created a very simple product both for the user, making a one-click order, and for the driver receiving those orders. They keep in touch with the municipal administration. Mr. Weiser finds it fascinating that an on-line technology may influence the lifestyle of the city and believes such cooperation is profitable for both parties.
GetTaxi’s Moscow experience is a remarkable example of how a business solution may not only be profitable, but also capable of solving the strategic municipal task on improving the quality of life.